Chapter 16, 11.14

Vocabulary:

1.The second paragraph, in short, is warm and personal; the other is pedantic呆板的 and vague模糊的.

2.Many of you would be totally dismayed沮丧的 if you could observe the manners of your children while they are eating.

3.why bureaucratic prose becomes so turgid冗长的

4.it’s congealed凝结 with Orwellian nouns like “capacity” and “capabilities” that convey no procedures that a customer can picture.

5.it’s because they acquiesce默许 in the process of being pumped up抽干 and dried out.


Reflection:

这章讲了商业写作,开篇用chilly和warm来形容措辞与交流,感觉这两个词用的恰到好处,说不出来的好。0.0随后全章多次出现humanity以及warm,也多次围绕humanity展开论证,也是这时候才发现,humanity and warmth原来就是第一章作者提到的两个核心,怪不得warm让我第一眼看到就有种感觉。而回想下上一章的科技写作的要领,恰恰也是围绕这两个词展开。佩服。

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