W7L5-L6商业基础-成本-商业模式

1.你认为电商运营的成本包括哪些?在电子商务实际运营中发现有哪些利用价格去吸引消费者的方法?

(1.)除了一些固定成本,如电脑,宽带费之外,还有雇佣的人工费,产品原料费,运输费等。

(2.)与外面同样商品的不同的低价格,吸引消费者眼球和流量点击率。扩大产品覆盖率。


2.隐藏题(上课时发布)      写出你最有兴趣了解其成本的产品

动漫周边:正版授权费用,手工制作费,手工技巧费,制造原料费,运输费。


3.阅读一篇以上price(价格)相关英文文章,按最新要求列出相关内容

Market Price

(1.)主旨:Something interfered with this website loading

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(2.)关键单词:break





1.选择一个你相对了解/感兴趣的商业APP,使用商业模式画布9个模块对其进行分析。


图片发自简书App




2.阅读一篇以上 business model 相关英文文章,按最新要求列出相关内容

www.linkedin.com/pulse/business-model-generation-andr%C3%A9s-e-crucetta-nieto

(1.)主旨:A business model can best be described through nine basic building blocks, these will show the logic of how a company intends to make profits. These blocks cover the four main areas of a business: customers, offer, infrastructure, and financial viability. It is a blueprint to implement strategies through organizational structures, processes and systems.

(2.)核心单词

Customer Segments

Value Propositions

Channels

Customer Relationships

Revenue Streams

Key Resources

Key Activities

Key Partnerships

Cost Structure

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